The Process of Synesthesia of Smell and Sight in Fragrance Bottle Design

When receiving external information, over 80% of it comes from vision. Vision is the key to attracting consumers’ attention. To successfully attract consumers to a product, and generate interest and desire to purchase, visual design becomes the top priority. Visual stimulation is the basic condition of synesthesia. In the design of perfume bottles, using visual design to attract consumers is an effective method.

Visual Stimulation in fragrance bottle design

The perfume bottle, as the carrier of perfume, has various shapes that make it both convenient to use and aesthetically pleasing. Artistic expression has many forms during the design process, visual design being one of them. Visual design is a symbolic language that can convey emotions by using color, form, and other elements to communicate specific meanings and information.

During the process of fragrance perfume packaging design, designers should express their design concepts accurately through visual language, allowing simple forms to present rich visual experiences. The design of perfume bottles is not just for the needs of vision, but also for the expression of the perfume's inherent characteristics and emotions. During the design process, designers utilize sensory transformation of abstract feelings and use thinking elements and visual language to convey aesthetic experiences to consumers, guiding the inner feelings through visual forms, and ultimately achieving a mutual communication of form and meaning between consumers and the product design.

Synesthesia between smell and sight in fragrance bottle design

After receiving visual stimulation from the perfume bottle, via synesthesia, people perform odor-related associations, which is the second stage - synesthesia between smell and sight. Smell is the most sensitive sense in animals, for example, cats and dogs distinguish different people and places through scent. The human olfactory system is equally sensitive.

Compared to vision, the physiological responses generated by smell are more sensitive, making people more sensitive to olfactory stimulation. People remember a specific scent because of a particular scene, and remember certain information because of a specific smell. Through this complex mechanism of smell, humans can sensitively capture scents, and the human brain can judge perfumes, generating various emotions. Different fragrances elicit different olfactory experiences, and different perfumes have different characteristics, so olfactory experience is extremely important for a perfume.

Perfumes with different fragrances give people different feelings. Correspondingly, the design of perfume bottle shapes should also be different. This requires designers to skillfully utilize synesthesia in fragrance bottle design created by fragrance bottle manufacturers, transforming the intangible into the tangible and the abstract into the concrete. For example, a gentle and light floral fragrance perfume bottle can be designed with an elegant shape, and a strong musk fragrance can be designed with a wilder shape, utilizing the synesthesia between smell and sight to make the entire perfume product more infectious, expressive, and imaginative.